Support team

Helpdesk Transformation

Omnichannel support with SLA monitoring and self-service knowledge base.

Client Overview

Industry: Telecom | Region: East Africa | Size: 600 agents | Scope: 3 months

A telecom operator handling 18K+ monthly tickets and relying on email triage with no SLA visibility.

The Challenge

  • Email overload: Tickets missed or duplicated
  • No SLA tracking: Escalations were manual and inconsistent
  • Low CSAT: Customers had limited self-service options
  • Reporting gaps: No insight into agent performance
  • Knowledge fragmentation: Solutions lived in private docs

Solution

We rolled out a modern helpdesk with automation and insights:

  • Omnichannel intake: Email, web forms, and chat integration
  • SLAs & escalations: Rules-based routing and alerts
  • Knowledge base: Self-service articles and FAQs
  • Agent workspace: Macros, templates, and unified views
  • Analytics: CSAT, FCR, and resolution time dashboards

Adoption: Team-by-team onboarding with KPI targets and coaching.

Results

40%
Faster Resolution
18%
CSAT Increase
55%
Self-Service Usage
92%
SLA Compliance

Technology Stack

Zammad Elasticsearch PostgreSQL Twilio Grafana Docker

Learnings & Best Practices

  • Queue design: Clear routing reduced backlog
  • KB ownership: Knowledge champions ensured freshness
  • SLA focus: Visual dashboards improved accountability
  • Continuous training: Weekly coaching improved quality

Client quote: "Our response times improved dramatically, and customers now help themselves for common issues."

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